Category: Website tips
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Top Tips for a Successful Website About Us Page
At this time, there are not many professionals that do not have an online presence in the form of a company website. Finding what you need on the internet, whether it is a product or a service, is second nature to millions of people every day. With so many people now familiar with websites in…
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Optimising your website for the long-tail
When a potential customer searches for your products and services on the internet they might put in a very general term to describe what they are looking for, such as fancy dress. They might decide to restrict results to the local area and instead put in the service plus a location, such as fancy dress…
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Designing a strong ecommerce website
It’s a fairly easy process these days to set up a basic ecommerce site. But making sure that your online shop is optimised in the best way to ensure conversions requires a lot more skill. With most online shops seeing a conversion rate of less than 1% you really need to work hard to ensure…
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The Benefits of Video on Your Website
A professionally-filmed video on your website can help boost your traffic, increase your conversion rate and engage your audience so that they spend longer on your site. Reading on a screen is not easy, and website users are often very task-focussed on the web which means that they don’t read your beautifully crafted content, or…